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2023: Social media marketing is changing.

Social media marketing is constantly evolving, with new platforms and technologies emerging all the time. In recent years, we’ve seen some significant changes in the way that businesses use social media to reach their target audiences. In this article, we’ll take a look at some of the key trends and developments that are shaping the world of social media marketing.

The Rise of Visual Content


One of the biggest changes in social media marketing has been the rise of visual content. With platforms like Instagram, Pinterest, and TikTok, businesses are able to connect with their audiences through images, videos, and other visual media. This has led to the emergence of new roles like “social media manager” and “influencer,” as companies seek out individuals who can create and share compelling visual content on their behalf.

Another significant trend has been the increasing use of social media for customer service. Many businesses now have dedicated social media accounts that customers can use to ask questions, report problems, and get help. This has made it easier for companies to resolve issues and build relationships with their customers, and it has also given them the opportunity to showcase their commitment to customer service.

The growth of social media advertising has also been a major factor in the evolution of social media marketing. With the ability to target specific demographics and interests, businesses can now reach their desired audiences more effectively than ever before. In addition, the development of sophisticated ad targeting and measurement tools has made it easier for companies to track the success of their campaigns and make data-driven decisions about how to allocate their advertising budgets.

One of the most recent developments in social media marketing has been the rise of “stories.” These are short-form videos and images that disappear after a certain period of time, and they’ve become a popular way for businesses to connect with their followers in a more personal and authentic way. Many businesses are now using stories to share behind-the-scenes glimpses of their operations, highlight new products or services, and share special offers or promotions.

Another important trend has been the emergence of social media as a key platform for e-commerce. With the ability to directly link to products and make purchases within the app, businesses are able to sell their products and services directly to their followers. This has led to the development of new tools and strategies for businesses looking to capitalize on the e-commerce potential of social media.


With more and more people accessing social media on their smartphones, businesses have had to adapt their strategies to cater to this mobile audience.

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Finally, the increasing importance of mobile devices has had a major impact on social media marketing. With more and more people accessing social media on their smartphones, businesses have had to adapt their strategies to cater to this mobile audience. This has led to the development of mobile-optimized ad formats, as well as the emergence of new platforms like Instagram Reels and TikTok that are specifically designed for mobile devices.

Overall, social media marketing is changing at a rapid pace, with new technologies and platforms emerging all the time. As businesses continue to find new ways to connect with their audiences and drive engagement, it’s likely that we’ll see even more changes in the coming years. Whether you’re just getting started with social media marketing or you’re a seasoned pro, it’s important to stay up-to-date on these trends and developments so that you can effectively reach and engage with your target audience.

Something fresh is coming…


Zorm is a powerful tool for medium to large business, offering a range of features and integrations that help businesses reach their target audience and drive engagement. With its ability to connect with customers across multiple channels, Zorm is the perfect partner for businesses looking to take their marketing efforts to the next level.

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